Arajet Selects Airnguru for Production Deployment of its Offer Optimization Suite

The deployment brings dynamic assortment and pricing optimization into a production airline environment, addressing a core capability gap in Modern Airline Retailing.

Santiago, Chile / Santo Domingo, Dominican Republic — April 16th, 2026

Airnguru, the airline pricing and offer optimization technology company, today announced the signing of a new commercial agreement with Arajet, the Dominican Republic’s leading carrier, for the deployment of Airnguru’s Offer Optimization Suite. This agreement represents the first production implementation of the suite, a key milestone in Airnguru’s mission to equip airlines with the analytical and optimization capabilities required by Modern Airline Retailing (MAR).

As airlines transition toward dynamic, attribute-based offer construction under IATA’s Modern Airline Retailing framework, the ability to optimize not only prices but the composition of offers presented to each traveler has emerged as a critical capability gap. Airnguru’s Offer Optimization Suite addresses this directly, enabling airlines to maximize revenue from fare families and ancillary bundles through data-driven assortment and price optimization.

The suite is built on years of research and live testing that demonstrated substantial revenue uplift from ancillary bundle price optimization. This work culminated in Airnguru’s Dynamic Bundling Engine — a modular component designed to integrate with any Offer Management System. An MVP of the engine, integrated with complementary vendor solutions, was demonstrated at the IATA World Passenger Symposium in Istanbul in late 2025. The agreement with Arajet now brings the full Offer Optimization Suite into production for the first time.

“At Arajet, we are committed to building a retailing model that is both commercially aggressive and genuinely customer-centric. Partnering with Airnguru on offer optimization is a natural extension of that commitment — it gives us a rigorous, data-driven foundation to present the right offer to each traveler, and to continuously improve what we offer over time.”

— Nacim Yala, Chief Commercial And Strategy Officer, Arajet

The deployment follows a phased approach, beginning with foundational offer price optimization and progressively expanding scope across Arajet’s product portfolio to deliver increasing commercial impact at each stage.

“This agreement with Arajet is a landmark moment for Airnguru. Taking our Offer Optimization Suite into production for the first time — with an airline that is genuinely forward-thinking in its commercial ambitions — validates the years of research and live testing we have invested in this capability. We are proud to be deploying a solution that directly addresses one of the defining challenges of Modern Airline Retailing, and we look forward to demonstrating the value it can unlock for Arajet and, in the future, for the broader industry.”

— Javier Jiménez, Chief Operating Officer, Airnguru

The agreement positions both companies at the forefront of the airline industry’s transition toward dynamic, data-driven retailing.

About Airnguru

Airnguru serves 14 customers across four continents, including two of the world’s ten largest airlines. Founded in Santiago, Chile, the company combines deep expertise in the airline industry with advanced data science. The company’s portfolio spans four integrated suites -Pricing Intelligence & Execution Suite, Price Automation Suite, Ancillary Suite, and Offer Optimization Suite- delivering pricing and retailing solutions that drive measurable improvements in commercial performance. For more information, visit www.airnguru.com.

About Arajet

Arajet is the flagship airline of the Dominican Republic, redefining air travel across the Americas since its launch in 2022. Operating from dual hubs at Las Américas International Airport in Santo Domingo and Punta Cana International Airport, Arajet utilizes a state-of-the-art fleet of Boeing 737 MAX 8 aircraft. The airline is committed to providing safe, affordable, and world-class connectivity, currently linking 28 destinations across 15 countries in North, Central, and South America and the Caribbean. For more information, visit www.arajet.com.