Airline pricing intelligence | Airnguru

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Revenue Management, a Competitive Weapon in the Airline Business

“God doesn’t play dice with the universe” - Albert Einstein 

What would we do, as revenue management practitioners, if we had a crystal ball? We would probably like to answer questions like:

  1. How much demand will we have for our premium product next weekend?
  2. How much would demand change if we increase or decrease the prices by 10%?
  3. What is our customer’s willingness to pay for our coach product in the mid-afternoon flight?
  4. What will be our main competitor’s reaction to a 20% price reduction in this market?
  5. How will the exchange rate fluctuate over the next month in this market in Asia?
  6. Etc....
This guide provides a simple-to-read overview of the fundamental concepts, analytics, and processes that revenue management practitioners should engage in to provide value to their airlines.


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