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Revenue Management, a Competitive Weapon in the Airline Business
“God doesn’t play dice with the universe” - Albert Einstein
1. How much demand will we have for our premium product next weekend?
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2. How much would demand change if we increase or decrease the prices by 10%?
3.What is our customer’s willingness to pay for our coach product in the mid-afternoon flight?
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4. What will be our main competitor’s reaction to a 20% price reduction in this market?
5. How will the exchange rate fluctuate over the next month in this market in Asia?
6. Etc...
![[www.airnguru.com][202]ebook-cover.png](https://static.wixstatic.com/media/77eb82_a8c4037284a44b00845c5d37d07a5de8~mv2.png/v1/fill/w_283,h_370,al_c,q_85,enc_auto/%5Bwww_airnguru_com%5D%5B202%5Debook-cover.png)
Revenue Management, a Competitive Weapon in the Airline Business
“God doesn’t play dice with the universe” - Albert Einstein
This E-book contains an overview of airline Revenue Management fundamentals and its corresponding business process.
![[www.airnguru.com][202]ebook-cover.png](https://static.wixstatic.com/media/77eb82_a8c4037284a44b00845c5d37d07a5de8~mv2.png/v1/fill/w_283,h_370,al_c,q_85,enc_auto/%5Bwww_airnguru_com%5D%5B202%5Debook-cover.png)
"Within the limitations imposed by its stochastic nature, the future can be, and is, affected by our present decisions. In fact, ​we attempt to predict the future to change that future, that is, to make decisions that will bend that future towards a more convenient future..."
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